A Chinese proverb says, ‘A man without a
smiling face must not open a shop”. What attracts the customer is the warm
welcome, courteous service and a pleasant countenance. Whatever you sell, sell it with a smile! That is the essence of good salesmanship. When you decide to set up shop, polish up
your manners, and then sit behind your counter.
Money will automatically flow in!.
This is one instance where good manners actually pays!.
Let your ‘counter manners’ be for everyone.
In some shops, the obviously rich and the foreigners get preferential
treatment. Do not belittle your customer. Some have the habit of asking you the
price of everything, even if they are
not interested in buying. You do not have
to rudely dismiss their curiosity. Remember, he might remember your
courtesy and come to buy the same at a later date!
Make your shop as comfortable as possible
for the customer. A couple of chairs, if space permits, will put him at ease.
Whatever the temptation to be otherwise, honesty should be a part of your
salesmanship. Many shoppers forget to collect change or leave their parcels
behind. Keep a track of these and return them to the rightful owner. If the
customer chooses an article, which you know is damaged, tell him about it and
offer a discount, he will appreciate it and trust you always. Educate the
customer about proper usage of the goods he buys, so that he will be careful
hence, not blame you, if anything goes wrong. In the hope of getting rid of
your unwanted stuff, do not wheedle a gullible customer into buying it. If he
asks you for guidance in shopping for something, be sincere and look at the
advantages from his point of view, not yours!. You may not earn much money by
way of sales if you follow this but you certainly will gain heir good will and
in the long run, that’s the beginning of a successful sale!
The Customer: Do not think it is your birthright to order
the salesmen around, just because your purse is loaded. Enter a shop only if you intend buying
something, not because you have time to kill.
Go with a specific purpose, clear about what you want. Explain to the salesman your requirements,
tell him your approximate budget. It saves both his time and yours, and you get
what you want.
Honesty is also part of your deal. If the cashier gives you extra change return
it to him. Do not pick up anything
without paying for it later.
Do not go to a shop five minutes before its
closing time and expect to be allowed to browse and choose!. After all, they too have other things to
attend to and are anxious to reach home!
Remember, a salesman is on his toes for long hours.
Do not take children into a shop unless you
are going to keep a strict eye on their activity. Keep your hands off delicate
objects, if you want to have a look at some article, asks the salesman to take
it out and show it to you.
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