The whiz kids of advertising are considered to be very mod and progressive in their views. How come they write copy like chauvinists on a picnic
Take this headline of a jewellery ad: “If he's
not the man you want him to be, try being the woman he's always wanted”! Rather a tongue-twister, but why pray should a woman
settle down to being a man's ideal when he can't try- to be hers? And to think
that a man's dream girl is one who wears expensive jewellery!
There was a time when girls were told to sharpen their
culinary expertise to reach a man's heart. Now, these ad people tell you an ‘instant
success’ method — wear some bauble around your neck and you'll be the woman
‘he's always wanted’! No girl with a modicum of pride will succumb to this
invitation! She will say “if he's not the man I want him to be, good luck to
him — I'll
find another”! Atta girl!
It doesn't end there. Some guys selling fans ask
husbands in righteous anger, “so this is what you promised your wife on
the wedding day?", and the poor wife is seen sweating it out
before the stove while the manufacturer offers a simple solution — his fan. “Make
her a promise today” he urges, “a comfortable atmosphere in the kitchen — with our fans.”
To make it more deplorable, there is another ad in
which a beaming wife is queening it in the kitchen and says, “Look, my husband
put this wedding anniversary present on the wall”! It's the fan again.
I thought the age of the woman in the kitchen is
out and here we are dragged back into that hole, with false promises.
And what is all this nonsense about ‘promised your wife
on the wedding day’? As far as I know, the husband promises to go along through
thick and thin and if she's stuck to the stove, he jolly well be too — so the
fan is meant for both.
The sweet, shy-looking wife whispers to her husband
that she wants a pressure cooker, and imagine - the shopkeeper has one for each
degree of love the husband has for his wife! The guy who loves her more than ‘jaan' has a super cooker with a safety
assurance going with it, which means the guy with lukewarm love will buy a less
safe cooker and doesn't mind his wife being blown to bits if it bursts! Next
time you want to do away with your not-so-lovable wife, go and buy one of these
not-so-safe pressure cookers! And now you have a celeb husband chiding the
cooker for whistling at his wife!! To
cap it all, the celeb wife warns him not to say anything about her pressure
cooker as it is more dependable than him!!
Then, we come to the best of them all — the
Clearasil ad. Even the celestial bodies have agreed to bless the couple, but
the pimple on her face came in the way. The poor girl runs to her mirror and
thanks to that miracle cream is happily married later. Sure, a guy too is rejected for his foul breath but see how delicately the objection is whispered to
the mother. How can you loudly declare that a man is an unsuitable match because
of his bad breath? It's okay if you proclaim to all and sundry that the girl's
pimples came in the way of her acceptance! Wah re
duniya! Here we are, women making waves in all spheres and forging ahead
and there you have admen/adwomen , putting stumbling blocks in our way!
BTW...DIAMONDS ARE NOT A WOMAN'S BEST FRIEND...A CARING/LOVING GUY IS!!
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